Uniqlo Gets Kids Clothes Right

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Oh man. If I had infinite amounts of cash, I’d dress my two in every item of clothing that Uniqlo Kids produces. The outfits are super-tough, beautifully designed, and there’s not a spindly giraffe or pastel hue in sight.

The new collection looks like it’s designed with stuff that kids actually get up to in mind. I can imagine my duo climbing trees, getting spattered in mud and paint and jumping through puddles wearing this gear.

And because it’s just ‘kids’ clothing, it’s interchangeable as well. I’ll perhaps splash out on a stripey sweater now, and then bookmark this and return at reduction time, and keep a beady eye out at jumble sales in the coming years. Long live bright, unisex childrenswear!

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